CLAD Cooperations · pilot program

Share production costs.
Keep your brand and offer.

CLAD combines similar dealer orders. The common work is paid for together, and each dealer receives their own version.

How it works →

How it works

Choose a clear plan. Join only if it fits.

01

Review the idea before you join

Each cooperation shows the campaign idea, the planned main look, and a starting package of materials.

02

Choose only what you need

Select the useful materials, sizes, and formats. You may add an item even if no other dealer needs it.

03

Approve one shared starting point

The group reviews only the common campaign look. Each dealer then receives its own branded version and may request a separate variation.

You are not joining a blank design discussion. You see what is proposed first. CLAD then coordinates the limited shared approval and the separate dealer versions.

A closer look

See how it works

What is shared

  • The common foundation for each matching item
  • Production setup and shared work selected by the group
  • The cost of that common portion

What stays yours

  • Brand and offer
  • Contacts and legal copy
  • Local details, materials, sizes, and formats

Where savings come from

Share the common part.
Keep your own version.

Group example: ($900 foundation + $120 × added versions) ÷ all dealers

Foundation shareShare of adaptations
1 dealer$900
$900
3 dealers$380 per dealer
$300$80
5 dealers$276 per dealer
$180$96
Illustrative example. This explains the principle, not a fixed discount.A solo dealer receives one finished $900 version. Three dealers need only two added adaptations at $120 each, or $240 in total. The foundation and adaptation costs are shared by all three dealers, including the initiating dealer. Each therefore pays $300 + $80 = $380. Actual pricing depends on the selected materials, work, group composition, contractor terms, and dealer-specific requirements.
Every cent reconciles.Each cost stays tied to a work item and participant group. If an amount cannot be divided evenly to the cent, CLAD applies one fixed allocation rule so participant shares always equal the total quote.

Who it is for · pilot formats

Start as one dealer
or with a group you already trust.

CLAD explains both paths; the dealership or group decides which one fits.

01

Open format

CLAD helps assemble dealers with matching needs. Each dealer reviews a defined cooperation plan before deciding to join. Outreach, geography checks, and participant approval are handled manually in the first pilot.

02

Closed format

An existing dealer organization, association, 20 Group, or distributed network can explore a pilot inside its known group.

These are ways to organize the first pilot. They are not automated access modes in the current platform.

Choose your next step

Continue in the way
that fits you.

You do not need to complete both. Leave your work email if you want to discuss the pilot first. If you are ready to document your interest, download and return the LOI.

Option 1 · Talk first

Discuss the pilot

Ask questions and tell us which materials matter to you. This requests a conversation. It does not confirm pilot interest.

Select every material type that is relevant to your dealership. The comment is optional.

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Option 2 · LOI

Ready to document your interest?

Download the editable LOI if you are ready to put your interest in writing. You do not need to submit the form as well.

Download LOI template

Return the completed or redlined template to media@clad.dev. After the text is agreed, we will send you the final PDF for electronic signature.

  • Your legal team may propose edits before the document is returned.
  • Mutual confidentiality applies only after both parties sign. The LOI does not guarantee placement in a pilot group.

FAQ

Simple answers
before a pilot conversation.

Will every dealer receive the same materials?

No. Only matching items are shared. Each dealer keeps its own selection, sizes, formats, brand, offer, contacts, legal copy, and local details.

Do I need to find the other dealers first?

No. You can approach CLAD as one dealer, or bring an existing trusted group. Group formation and geography checks are handled manually in the first pilot.

Do we have to invent the campaign together from scratch?

No. Before joining, you can review a cooperation with a defined idea, a description or reference for the main campaign look, and a starting package of materials. You join because that direction already makes sense for your dealership, not to begin with a blank page.

What does the group have to approve together?

Only the shared starting point: the main campaign look, also called the Key Visual or KV, and the common items the group will fund. The discussion is deliberately limited. Your dealership does not need group approval for its own logo, offer, contacts, local details, extra materials, or separate KV variation.

Will I have to manage the production process myself?

No. CLAD organizes the group, contractor, cost split, and approval steps. You review the plan before joining, choose the items you want, and approve the common starting point. After you join, CLAD coordinates your dealership's own branded version and any separate variation you request.

Who can use the shared creative?

Before work starts, the production agreement will define ownership and licenses. Every dealer funding a shared item will receive the same agreed rights to use and adapt that shared result. Each dealer keeps its rights to its own trademarks, offers, data, source materials, and dealer-only additions. Payment alone is not treated as a copyright transfer.

How are costs allocated?

The common cost of each item is shared only among the dealers that selected it. For a standard shared format, the required adaptations also form a shared pool for those dealers. Work requested by only one dealer remains that dealer's cost. If a total cannot be divided evenly to the cent, CLAD uses one fixed allocation rule, and all participant shares still add up exactly to the quote.

What do the form and LOI commit us to?

You do not need to complete both. The form only requests a conversation. Once both parties sign the LOI, only the mutual confidentiality and limited-use sections are binding. The LOI is not an order, a fixed price, a production schedule, or a guarantee of pilot placement.