Review the idea before you join
Each cooperation shows the campaign idea, the planned main look, and a starting package of materials.
CLAD Cooperations · pilot program
CLAD combines similar dealer orders. The common work is paid for together, and each dealer receives their own version.
How it works →How it works
Each cooperation shows the campaign idea, the planned main look, and a starting package of materials.
Select the useful materials, sizes, and formats. You may add an item even if no other dealer needs it.
The group reviews only the common campaign look. Each dealer then receives its own branded version and may request a separate variation.
A closer look
Where savings come from
Group example: ($900 foundation + $120 × added versions) ÷ all dealers
Who it is for · pilot formats
CLAD explains both paths; the dealership or group decides which one fits.
CLAD helps assemble dealers with matching needs. Each dealer reviews a defined cooperation plan before deciding to join. Outreach, geography checks, and participant approval are handled manually in the first pilot.
An existing dealer organization, association, 20 Group, or distributed network can explore a pilot inside its known group.
Choose your next step
You do not need to complete both. Leave your work email if you want to discuss the pilot first. If you are ready to document your interest, download and return the LOI.
Option 1 · Talk first
Ask questions and tell us which materials matter to you. This requests a conversation. It does not confirm pilot interest.
Select every material type that is relevant to your dealership. The comment is optional.
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Option 2 · LOI
Download the editable LOI if you are ready to put your interest in writing. You do not need to submit the form as well.
Download LOI templateReturn the completed or redlined template to media@clad.dev. After the text is agreed, we will send you the final PDF for electronic signature.
FAQ
No. Only matching items are shared. Each dealer keeps its own selection, sizes, formats, brand, offer, contacts, legal copy, and local details.
No. You can approach CLAD as one dealer, or bring an existing trusted group. Group formation and geography checks are handled manually in the first pilot.
No. Before joining, you can review a cooperation with a defined idea, a description or reference for the main campaign look, and a starting package of materials. You join because that direction already makes sense for your dealership, not to begin with a blank page.
Only the shared starting point: the main campaign look, also called the Key Visual or KV, and the common items the group will fund. The discussion is deliberately limited. Your dealership does not need group approval for its own logo, offer, contacts, local details, extra materials, or separate KV variation.
No. CLAD organizes the group, contractor, cost split, and approval steps. You review the plan before joining, choose the items you want, and approve the common starting point. After you join, CLAD coordinates your dealership's own branded version and any separate variation you request.
Before work starts, the production agreement will define ownership and licenses. Every dealer funding a shared item will receive the same agreed rights to use and adapt that shared result. Each dealer keeps its rights to its own trademarks, offers, data, source materials, and dealer-only additions. Payment alone is not treated as a copyright transfer.
The common cost of each item is shared only among the dealers that selected it. For a standard shared format, the required adaptations also form a shared pool for those dealers. Work requested by only one dealer remains that dealer's cost. If a total cannot be divided evenly to the cent, CLAD uses one fixed allocation rule, and all participant shares still add up exactly to the quote.
You do not need to complete both. The form only requests a conversation. Once both parties sign the LOI, only the mutual confidentiality and limited-use sections are binding. The LOI is not an order, a fixed price, a production schedule, or a guarantee of pilot placement.